![]() ![]() This men’s skin care product effectively and safely removes gunky oil, pollution, grime, and dirt buildup so that the skin remains clean and vibrant. Lumin is one of the most popular brands in terms of men’s skincare. This rich and creamy moisturizer will help lock in moisture and keep your skin looking and feeling hydrated all day long. Step Four: Moisturize your skin with the Lumin moisturizer. This powerful serum contains Vitamin C and hyaluronic acid to help brighten and hydrate your skin. Step Three: Apply the Lumin serum to your face. This toner contains witch hazel and aloe vera to help soothe and calm your skin. Step Two: Tone your skin with the Lumin toner. This gentle cleanser will remove impurities and excess oil without stripping your skin of its natural moisture. ![]() Here is a step-by-step guide on how to use Lumin Skincare to get the best results: Step One: Cleanse your face with the Lumin cleanser. The line includes a cleanser, toner, serum, and moisturizer, all of which work together to help improve the overall health and appearance of your skin. Ahead, see my favorite Lumin skincare and hair products and why each is outstanding.Lumin Skincare is a new and innovative skincare line that uses natural and organic ingredients to help improve the appearance of your skin. "By evoking emotions through social media platforms, you can build a following and word-of-mouth ecosystem that surpasses any marketing strategy."Īnd so here we are today, thanks to all of that word of mouth. Why did the brand put so much value in this approach? "We tried a lot of different types of messaging and quickly realized people just want to feel knowledgeable and empowered," he said. ![]() I had to ask Gani about Lumin's social media campaigns too, which is really how the brand earned its momentum (and why so many friends ask me about them). They are everyday guys who have just chosen to live better in all facets, and skincare has become an extension of that." They are ambitious about life – they work hard, exercise, eat healthily, are always learning, and live conscious lives. "Lumin guys care about living better lives in every way. Gani and Hong didn't want to brand Lumin as anything overly specific, like "skincare for alpha males" or "self care for bros." "The Lumin brand is a reflection of a redefined and refined view of masculinity," Gani says. "The process is simple: customers fill out a short skin and lifestyle questionnaire and get a personalized skincare regimen, either on a one-time or subscription basis." "Our unique sales model offers skincare products to men and educates them about those products while removing intimidation from the customer experience," says co-founder Gani. Lumin sees itself as the place to get effective solutions-especially since more and more, men's piece of the beauty-industry pie is increasing. The idea for Lumin was built around the notion that men are often reticent to ask for help when it comes to skincare. Other brands you’ll love: Baxter of California, Brickell, Kiehl's But to get back to my friends' query: What's my opinion on Lumin, in terms of their products' efficacy? Rather good, in fact-read on, self-care-curious reader.įounded: By Darwish Gani and Richard Hong, in 2018.īest known for: A start-to-finish, no-nonsense regimen for healthy skin and hair (and beautiful, clean branding that's attracted many through social media).įun fact: Co-founders Gani and Hong followed the successful launch of Lumin with a companion "below the waist" brand, Meridian Grooming, to help keep nether regions trimmed and fresh. Lumin feels like one of those brands that doesn't in turn brand you, addressing an issue that has stopped many people from trying certain skincare brands (I'll readily speak on behalf of men and say, yes, many don't care for an overly branded product-instead, let's keep it simple). Accessible price points never hurt, either-nor does a self-replenishing subscription model. One of the brand's tag lines puts it best: "Effective, simple, affordable skincare." It's proof that you don't need a noisy gimmick to stand out from the pack-maybe just a good social media budget to match the quality ingredients and clean packaging. I think part of Lumin's success is how straightforward, accessible, and regimented it is: The brand's skincare and hair products are built around universal function, starting with baseline steps (shampoo, conditioner, exfoliation, moisturizer with SPF) and leaning ever so intentionally into the next tier (beard oil, toner, night oil). Lumin is one of the brands I get asked about most, given the company's robust online marketing campaign that seems to have brought it from zero to 100 in a few short years. They often inquire about brands they encounter and want to know if a company lives up to the hype (or if all those ads they're seeing are worth clicking). As a grooming writer, I'm the go-to for any self-care-curious friends.
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